Mineralize Me

Under the sea, forests of slimy algae grow, and they’re full of benefits for the skin and hair.

Soothing

Mineral-rich

Radiance boosting

Softening

Texturising

On this last point, it should be noted that certain seaweeds have gelling properties, especially agar-agar and Irish moss (from which a powder called carrageenan is extracted). When combined with the right ingredients, they can help create a wide range of textures and shapes for our products such as our shower jellies.

Lush was founded in Poole, a coastal town in southern England where it is still strongly rooted in today. Outside the headquarters, massive seagulls soar and cry, and salty waves crash onto the quay. No wonder the seaside has been such an inspiration for our products! It's also why we're not afraid to use strong-scented seaweed absolute in some of our fragrances.

Saying that we source them from the sea would probably sound a bit vague! At Lush, we purchase a lot of different algae from around the world - fresh, dried, powdered, and even distilled. To learn more about each of these, you can go through your product’s ingredient list and click on the one you’re interested in. You can also click on this list of curious names below for a sneak peek:

Toothed wrack

Bladderwrack

Sugar kelp

Wakame

Kombu

When it comes to treating your hair and skin, salt is great in a pinch!

Salt is a natural mineral that forms crystals of different sizes and colours depending on how it’s processed and where it comes from. It is much present in the sea (or saltwater lakes) and can be obtained by evaporating the water. It can also be found as a rock in the ground and mined.

As an exfoliator, salt crystals scrub away dead skin cells and leave the skin refreshed and bright.

It cleanses the skin, not only with exfoliation but its antimicrobial properties, too.

Its astringent effect helps to mattify the skin and slightly tighten pores.

It gives volume to the hair- a bit like when you have a swim in the sea or even just a walk along the beach!

It can serve as a natural preservative and help keep our product blends fresher for longer when used in appropriate quantities.

Sea salt is less processed than conventional table salt and therefore remains full of moisture and the many different minerals and elements from the area where it is harvested. For this reason, it must be tested regularly to ensure that it hasn't been contaminated with pollutants.  

The moisture content of sea salt can be a blessing in a cosmetic product, but also a curse. For instance, it is far too wet for dry, solid products. That's why the types of salt we purchase can vary, as each will have its own specificity and benefits for the formula.

Finally, salt marshes, whether near the coast or on the side of a lake, are generally used by birds as a resting and even nesting place on their migration path. Most of the sea salt suppliers that Lush purchases from have conservation and biodiversity programs in place and are doing a lot to protect their environment.

We have as many suppliers for different types of salt.  Fine, coarse, extra-large, hand-harvested, pearl-like, coloured… We love to put a bit of salt here, there and everywhere. To find out more about each of them, browse your Lush product’s list of ingredients and click on the ones you are interested in. This should take you to a page full of details!

Clays leave the skin cleansed, soft and mattified like no other.

Clay minerals are tiny soil particles. No other mineral has been used as much in human history as clay. From growing plants to making ceramics, from engineering applications to cosmetics, clays seem to have limitless potential.

Absorbs excess oil (sebum) and water (sweat) into itself.

Makes a gently buffing paste when mixed with water.

Gives a pleasant, smooth texture to body and face masks.

There are many types of clay. Some are completely natural, like kaolin or rhassoul mud; some are mixed with colouring pigments, like rose clay. Some are made from a combination of several sedimentary clays, like fuller’s earth. Although they have common properties, each has its own specificities in terms of absorption power, mineral content, or granularity. Depending on these little differences, Lush inventors will choose one or the other to perfect their products’ formulae.

To learn more about the origin of each clay and their benefits, browse your Lush product’s list of ingredients and click on the ones you are interested in. This should take you to a page full of details!

Not just for brunching! Oil-rich, creamy avocados bring a whole heap of nutrients to the party. They moisturise the skin and hair magnificently.

The avocado (Persea gratissima, syn. Persea americana) is the fruit of a subtropical tree native to Mexico and South America. The tree is a member of the laurel family (Lauraceae) and there are approximately 500 varieties, which produce fruits ranging from small and egg-like to heavy, pear-shaped fruits.

They’re full of soothing and antioxidant vitamins.

They're packed with oils that give moisturise, condition and lustre.

They contain proteins that help strengthen the hair.

They also contain lecithin, a substance that acts as an emollient.

Much like sesame oil, avocado oil is said to protect the skin from UV rays. It isn’t strong enough to be used as a sunscreen, but it’s recommended to help protect the skin from the signs of premature ageing that can be caused by exposure to sunlight. It is also thought to reduce age spots and the appearance of scars, thanks to a substance called sterolin.

At Lush, we use fresh avocados in some of our products, but also oil and butter made from the fruit. To find out more about each of them and their supplier, browse your Lush product’s list of ingredients and click on the ones you are interested in. This should take you to a page full of details!

It pays to recycle with us! Return the packaging for this product to any a Lush shop and receive money towards your next purchase. Alternatively, return 5 qualifying items packaging for a free fresh face mask.

Your order will be expertly protected against impact during transit by biodegradable Eco-Pops, compostable packaging nuggets made from potato starch! They're easily dissolvable in water or soil.

Fresh cosmetic ingredients are more effective on skin, hair, and mind than heavily preserved beauty products. 65% of our raw material spend is on natural ingredients.

Full of nutritious fresh ingredients for your skin, store this product in the fridge and use within 28 days.